Boohoo is an online public limited company that first launched in Manchester in 2006 by Mahmud Kamani and Carol Kane who are joint chief executives. The website has 2.3 million active customers, with 140,000 registering per month. Their main purpose is to provide on trend, fashionable clothing at affordable prices for everyone within their target market of 16-24. The average price tag for boohoo is £17 meaning that it’s accessible to everyone whether you’re on a budget or just like a bargain. Here at Boohoo everyone shares the same core values as well as a passion for what they do.
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