CO
About us pg 6-7
Who's who pg 8-9
Who are the stakeholders pg 10
Aims and influences pg 11-12
Stakeholders Control and influence in boohoo pg 14-15
Retail fact file pg 16-17
Red is the new black pg 18
Fashion for relief pg 19
Functions, formats and locations of retailers pg 20-21
Get the look pg 22-23
Customer profile pg 25
Customer service pg 26-27
Mystery shop Boohoo pg 28-29
Mystery shop HOF pg 30-31
Swot Analysis pg32-33
Colour Palette pg 34-35
Male bodyshapes pg 36
Female bodyshapes pg 37-38
Styling help pg 39-43
Customer Profiles pg 44-46
Behind the scenes pg 48-50
Street Style shoot pg 51- 68
The distribution channel pg 70-74
Boohoo lookbook - Zoella edition pg 75
The competitive environment pg 76-77
NTEN
TS