Classifications:
- Legal form of ownership – Private
- Range of merchandise – Women’s,
- Degree of service – Self-service and
- Pricing strategy – Competitive pricing
- Location – In town
- Size of outlet – Large
- Number of employees – 16,500
- Method of customer contact – Face to
- Turnover - £1.2 billion
Independent Retailer - Blitz
An independent retailer is a business that is completely responsible for his or her company.
Key Characteristics:
- Location varies
- Size of store tends to be smaller
- Price varies
- Customer service depends on individual
Classifications:
- Located in town (brick lane)
- Medium size store (9000sq, 5 rooms)
- Use of competitive pricing and discount
- Face to face, online and telephone
- Personal one to one customer service as
- Menswear, womenswear, accessories,
- Non-food store
Multiple Retailer- Topshop
A multiple store is chain stores or retail chains with centralised management system.
Key Characteristics
- Location specific to high footfall
- Have the same vm in all their stores
- Considerably higher profit
- Have at least 10 stores
- Have to wear the brands clothing as
- Size of store depends on location
Classifications
- Topshop is a private limited company
- Turnover is estimated as
- Topshop is a large business with
- Topshop is a non-food store
- They sell women’s clothing, shoes,
- Self-service unless it’s obvious you
- Customer service done is face to face
- Size of store small, medium and large
- Competitive pricing but some
- Located in town and out of town (high
The UK fashion industry consists of many different types of retailers for example: multiple, department store, independent, supermarkets and internet. Here’s a quick insight into a few of these different retailers.
limited company
Men’s, Home, Children’s and Baby & Electricals
one-to-one
face
uniform
£325,000,000 for 2013
5001-10,000 employees
bags & accessories and beauty.
need help.
and online if you’re online shopping
depending on location
premium prices depending on brands within the store
streets and shopping centres)
- Employees not known (small
- Ownership - N/A
- Turnover - N/A
(big for an independent store as it’s a warehouse)
pricing
customer service
well as self service
footwear, books, records, home-ware, fragrances
business)- around five sales associates incl managers.