Department Store – House of Fraser
A large shop stocking many varieties of goods in different departments.
Key Characteristics:
- Always have a nice appearance
- Consist of many concessions
- Have a unified management
- Large scale retail organisation so always
- Central location
- Wide range of goods
Retail
Fact
File
Internet retailer – Bohoo.com
Electronic retailing - E-tailing’ is the sale of goods and services through the internet.
Key Characteristics:
- Payment method is card only
- Store size is unlimited
- Target audience is the younger generation
- The search bar makes it quick and easy for a
Classifications:
- Legal form of ownership - Public limited company
- Range of merchandise – Men’s and Women’s
- Degree of service – Self-service
- Pricing strategy – Discount pricing
- Location - Manchester
- Size of outlet – Non - store
- Number of employees – 501-1000
-Method of customer contact – Online
- Turnover - £12.18 million
customer to find what they are looking for
clothing, Shoes& Accessories
large sized stores