bad reviews or are always returning clothes they won’t recommend them to their friends/family and Boohoo will lose customers; this will mean that their profit will decrease. Consumers can influence boohoo by deciding to continue purchasing the products; this means Boohoo need to make sure they’re meeting the consumers needs and always providing excellent customer service so they keep loyal consumers.
The government have control over VAT which is added to the products that Boohoo sells. This influences boohoo as they have to think carefully about the prices of their product considering the VAT they have to add on; boohoo are known for being fairly cheap so they have to keep this in mind when pricing. The government also have, to an extent, control over how much employees are paid. This influences boohoo as they have to make sure they are paying their staff at least minimum wage and if the government was to change minimum wage they would have at adhere or the brand could be shut down. The government also has control over how much corporate tax boohoo has to pay; this could influence boohoo as if the government raise the amount of tax they have to pay it might go into their profits; boohoo would have to drive sales and make as much profit as possible so as if this was to happen they wouldn’t lose any of their profit.