Stakeholders: Control and Influence in Boohoo
A
ll stakeholders in Boohoo have certain amounts of
control and influence within the business. The key
stakeholders within boohoo are the owner, the
employees, consumers and the government. The
owner/s has control over Boohoo as a whole, all
the decisions that are made have to be run by
them. They have control over their demographic
which influences who they target their clothes
on and meeting their needs. They have and
meeting their needs. They have control over
the employees they have, the website,
choices of clothing ect... This influences
boohoo as the brand is whatever the owner's
vision is and that is what has moulded the
brand.
The employees have control on whether
boohoo succeeds as their productivity
and efficiency at doing their job/duties
will effect whether boohoo make any
sales which will in turn create profit
for them. They also have control on
the reputation of boohoo as if the
employees decide to go on strike,
whether it’s to do with pay or
company policies. This will put off
potential employees working for
Boohoo in the future and some
consumers may decide they
won’t shop there as they don't
agree with what the company
is doing. This will then
influence boohoo to keep
their employees happy and
for them to always
consider them when
making decisions.
The consumers also have
control on whether
Boohoo succeeds as if
there are no consumers
then the company isn’t
making any profit.
Like the employees
they too have control
over the reputation
of Boohoo, if
consumers give