Современные проблемы сервиса и туризма 2016_v.10_#3 | Page 69

Стр. 99–107 Ширинкин Павел Сергеевич туризма и гостеприимства в эпоху глобализации». Пермь: Перм. гос. акад. искусства и культуры, 2013. С. 163–213. 22. Ширинкин П.С. Туристское легендирование как метод использования символических средств и ресурсов в развитии гуманитарного потенциала территории // Философские науки. № 4. 2016. С. 103–113. Pavel S. Shirinkin Perm state Institute of culture (Perm, Russia); PhD in Geography; e-mail: [email protected], [email protected] PROBLEMS AND PROSPECTS OF INVOLVEMENT OF SYMBOLIC RESOURCES IN TOURISM (THE CASE OF PERM KRAY) The article analyses aspects of the development of human and cultural geography and the concepts of «geographic image of a territory» and «cultural landscape». From the point of view of modern tourist requirements it is necessary to allocate along with the natural and historical-cultural the symbolic resources of tourism. The author agrees with experts that offer productive symbiosis of geography and mythogeography when such studies are part of humanitarian-geographical and cultural developments. Th e study of spatial representations produced by them, and geographical images and any other interpretations of the space, is of great interest in applied key. Based on the structural-semiotic approach the legend can be considered as an ancient symbolic form, so the myths of a particular area are not only a basic part of the symbolic resources, but also access to the group of potential customers in tourism. Legends of specific places, is the basis for the emergence of tourist motive and trip. Popular tourism legend or myth, used in socio-cultural design, is often superior to the real tourist attractiveness of the territory, with the prospects of regional image and brand. Involving the legends in tourism, in turn, are encouraged to consider as the practical direction of cultural geography and an effective marketing mechanism for the tourism development of a territory, its image and way to attract potential consumers, who perceive geographical space as the images of various degrees of subjectivity. Using the example of Perm region the author demonstrates the problems and prospects of involvement of symbolic resources in regional tourism, in which myths and legends play an important role. Keywords: image of the geographic space, symbolic resources, humanitarian and cultural geography, Involving the legends in tourism, the factor of territorial development, the general objective of the Involving the legends in tourism, the image of a tourism cluster, short-term and long-term objectives of the territory, territory competitive advantage. References: 1. Bogdanov D.V. Cultural landscapes of the valleys of the Northwestern Pamir and the possibility of their transformation. Voprosy geografii [Problems of Geography], 1951, vol.24, pp. 300–321. (In Russ.). 2. Vedenin Yu.A. The dynamics of territorial recreation systems. Мoscow: Nauka, 1982. 190 p. (In Russ.). 3. Vedenin Yu.A. Essays on geography of art. St. Petersburg: D. Bulanin Publ., 1997. 212 p. (In Russ.). 4. Gold J. An Introduction to Behavioural Geography. Oxford: Oxford University Press, 1980. 290 p. (Russ. ed.: Gold Dz. Psihologija i geografija: osnovy povedencheskoj geografii. Мoscow: Progress, 1990. 304 p.). 5. Zamyatin D.N. Culture and space. Modeling geographical images. Мoscow: Znak, 2006. 488 p. (In Russ.). 6. Zyryanov A.I. Geographical field of tourism cluster. Geograficheskii vestnik [Geographical bulletin], 2012, pp. 96– 98. (In Russ.). 7. Isachenko A.G. The main issues of physical geography. Leningrad: Leningrad State University, 1953. 391 p. (In Russ.). 8. Kalutskov V.N. Fundamentals of ethno-cultural landscape management. Moscow: Publ. Moscow State University, 2000. 94 p. (In Russ.). 9. Kalutskov V.N. Problems of research of the cultural landscape. Vestnik Moskovskogo universiteta. Ser. 5. Geografia [Moscow University. Geography Bulletin], 1995, No.4, pp. 16–21. (In Russ.). 10. Kotelnikov V.L. Tasks of the Soviet landscape study in connection with the participation of geographers in the performance of Great Plan for the Transformation of Nature. Voprosy geografii [Problems of Geography], 1950, vol.23, pp. 144–157. (In Russ.). 11. Lavrenova O.A. Strategy of «text reading of a cultural landscape» // Epistemologija i filosofija nauki [Epistemology & Philosophy of Science], vol. ХХII, 2009, No.4, pp. 123–141. (In Russ.). 12. Lisenkova A.A. Territorial brand management as a basis for investment and tourist attractiveness of a region. Sfera turizma i gostepriimstva v epohu globalizacii [Tourism and hospitality in an era of globalization]: Materials Intern. scientific-practical forum (May 15–17, 2013). Perm: Perm State Academy of Art and Culture, 2013. (In Russ.). 13. Milkov F.N. Man and landscapes. Essays on man-made landscape study. Мoscow: Mysl’, 1973. 223 p. (In Russ.). 14. Mitin I.I. Complex geographical characteristics. Multiple locations and reality semiosis of spatial myths. Smolensk: Oecumene, 2004. 160 p. (In Russ.). 106