Мир путешествий №20 | Page 23

DHL май-июнь, 2012 Red Bull X-Fighters™: Piloting a new partnership The Red Bull X-Fighters™ World Tour is a freestyle motocross (FMX) event that pushes the limits, challenging the best FMX riders to throw down their maddest tricks at spectacular locations around the globe. Riders’ performances are greeted with drum rolls, trumpet fanfares and waving flags, creating one of the most enticing sporting spectacles of the century. The reach of these events continues to grow, with • up to 100,000 spectators onsite at events in 2011, • news clips broadcasted on 141 channels around the world in 2010, • 1.1.million visitors on www.redbullxfighters.com to date, and • 250,000 fans on «Red Bull X-Fighters™» Facebook page so far. This season, DHL is accompanying the Red Bull X-Fighters™ World Tour to five venues (USA, Turkey, Spain, Germany and Australia) as its Official Logistics Partner, testing the potential of a longer term partnership. Our brand visibility at these events is hard to miss: the DHL logo can be seen on the kicker ramp and the big screen as well as in riders’ boxes and on media backdrops. In addition, DHL receives grandstand tickets and VIP packages, including trackside seating, track walks, meet-and-greets with riders and full catering. The first partnership event took place this month in Glen Helen, California and was a resounding success, with one customer noting «the event was great… everything looked great and we had a blast». Fashion Week: Swimming into summer In the Northern Hemisphere, it’s time to shed those layers and step into the summer season in something sleek and stylish. This summer, DHL is supporting Fashion Week in: • Fashion Week Milan: June 16th to 20th (Spring/Summer 2013 collections) • Fashion Week Berlin: July 4th to 7th (Spring/Summer 2013 collections) • Fashion Week Miami: July 19th to 23rd (Swimwear 2013 collections) Show invitations can be requested by any country for local promotions, although numbers are limited. Please contact the DHL Ticketing Hotline for more information ([email protected]). 2012 events chart Destination Date Destination Date Glen Helen, USA May 12 Munich, Germany August 11 Istanbul, Turkey June 16 Sydney, Australia October 6 Madrid July 20 Volvo Ocean Race: on shore and at sea In Miami this month, DHL presented the DHL Shore Crew Award to Abu Dhabi Ocean Racing for overcoming potentially race-ending obstacles in the Volvo Ocean Race 2011-2012. The team’s racing yacht Ayyam suffered from a severely damaged hull in Leg 5, yet with help from DHL and the team’s shore crew, repairs were made in time for the start of Leg 6 in Itajaí. DHL Global Forwarding Chief Executive Officer Roger Cook presented the award, saying: «As the Official Logistics Partner of the Volvo Ocean Race 2011-2012, DHL is proud to honor Abu Dhabi Ocean Racing for its hard work, tenacity and expertise shown when faced with adversity. Abu Dhabi Ocean Racing came together and worked around the clock to ensure the boat was ready for the next phase of this grueling round-the-world race. Just as DHL is forced to deliver in high-pressure situations, Abu Dhabi Ocean Racing also rose to the challenge». Over 60 DHL guests attended in-port hospitality events in Miami. Opportunities to host similar events in Europe will be coming up soon: Leg 7 of the race is currently underway from Miami to Lisbon, Portugal with May 31st as the expected arrival date. The final two legs of the race will also be based in Europe with Leg 8 from Lisbon to Lorient, France and Leg 9 from Lorient to Galway, Ireland. As always, the race can be tracked live online at DHL Brandworld: www.dhl-brandworld. com/en/activities/world-class-partnerships/252-volvo-ocean-race- viewer.html. © 2012 DHL 21