DHL
май-июнь, 2012
DHL NEWSLETTER
Manchester United: From tour to tour
Earlier this month, Manchester United wrapped up the DHL
Champ19ons Tour in Amsterdam, Holland – a four-month tour that
travelled some 48,000 miles from its kickoff in Delhi, India to 27
cities around the globe. Particularly special about this year’s tour
was its first time appearance in Africa, where the Reds are estimated
to have 33 million fans. DHL offices engaged customers, staff and
media throughout the tour.
And fast approaching is the club’s pre-season tour! Starting in
July, Manchester United will play matches in South Africa, China and
Norway, supported by DHL. Although there are no official games
over the summer, undertaking a pre-season tour for several weeks
abroad, gives Manchester United the chance to train in friendly
matches and extend their fan base in locations around the world.
Recently announced that the club has over 659 million fans
around the world (nearly one tenth of the global population), the
Manchester United brand has the pulling power to make any event
a success, and pre-season events are a great way for local DHL
offices to leverage that opportunity. Whether it’s a B2B customer
breakfast, an employee prize winners’ party, or a team building
seminar, putting one of the world’s leading football clubs at the
heart of any event will make it soar – and score!
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Formula 1™: Delivering the
Porsche Mobil 1 Supercup™ package
This season, DHL has supplemented our existing hospitality
options at Formula 1™ European events with a new hospitality
offer: Porsche Mobil 1 Supercup (www.porsche.com/international/
motorsportandevents/motorsport/racing/pmsc/). The package
provides DHL guests with grandstand seating and access to the
Porsche team hospitality tent in each circuit’s Support Paddock area,
featuring buffet-style catering and beverages, as well as meet-and-
greets with the Porsche Cup team and driver sponsored by DHL.
Christian Danner, DHL Formula 1™ Ambassador, and Hans-Bernd
Kamps, To Limit motor sports expert and racing promoter, are available
for pit lane walks, Support Paddock technical tours, customer dinners
and race talks.
The Porsche Mobil 1 Supercup™ hospitality offer can be packaged
as a one or two-day program for up to 30 guests per day. Upcoming
Grands Prix featuring the Porsche Mobil 1 Supercup™ package include:
• Valencia: June 23rd to 24th
• Silverstone: July 7th to 8th
• Hockenheim: July 21st to 22nd
• Budapest: July 28th to 29th
The new activation platform has been a tremendous success.
Following the Catalunya GP in Spain this month, one customer said:
«a few words to thank you for the warmth, caring and professionalism
demonstrated at all times. Thank you indeed».