Дэвид Огилви О рекламе Дэвид Огилви О рекламе | Page 9

ОГИЛВИ О РЕКЛАМЕ
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At 60 miles an hour the loudest noise in this
new Rolls-Royce comes from the electric clock"
What makes Rolls-Royce the best car in the world? "There is really no magic about it-
it is merely patient attention to detail," says an eminent Rolls-Royce engineer.
1. "At 60 miles an hour the loudest
noise comes from the electric clock,"
reports the Technical Editor of THE
MOTOR. Three mufflers tune out sound
frequencies—acoustically.
2. Every Rolls-Royce engine is run for
seven hours at full throttle before in­
stallation, and each car is test-driven
for hundreds of miles over varying
road surfaces.
3. The Rolls-Royce is designed as an
owner-driven car. It is eighteen inches
shorter than the largest domestic cars,
4. The car has power steering, power
brakes and automatic gear-shift. It is
very easy to drive and to park. No
chauffeur required.
5. The finished car spends a week in
the final test-shop, being fine-tuned.
Here it is subjected to 98 separate or­
deals. For example, the engineers use
a stethoscope to listen for axle-whine.
6. The Rolls-Royce is guaranteed for
three years. With a new network of
dealers and parts-depots from Coast
to Coast, service is no problem.
7. The RoJIs-Royce radiator has never
changed, except that when Sir Henry
Royce died in 1933 the monogram RR
was changed from red to black.
8. The coach work is given five coats
of primer paint, and hand rubbed be­
tween each coat, before nine coats of
finishing paint go on.
9. By moving a switch on the steering
column, you can adjust the shock-
absorbers to suit road conditions.
10. A picnic table, veneered in French
walnut, slides out from under the
dash. Two more swing out behind the
front seats.
11. You can get such optional extras
as an Espresso coffee-making machine,
a dictating machine, a bed, hot and
cold water for washing, an electric
razor or a telephone.
12. There are three separate systems
of power brakes, two hydraulic and
one mechanical. Damage to one will
not affect the others. The Rolls-Royce
is a very safe car—and also a very lively
car. It cruises serenely at eighty-five.
Top speed is in excess of 100 m.p.h.
13. The Bentley is made by Rolls-
Royce. Except for the radiators, they
are identical motorcars, manufactured
by the same engineers in the same
works. People who feel diffident
about driving a Rolls-Royce can buy
a Bentley.
PRICE. The Rolls-Royce illustrated in
this advertisement-f.o.b. principal
ports of entry—costs $13,995.
If you would like the rewarding
experience of driving a Rolls-Royce or
Bentley, write or telephone to one of
the dealers listed on opposite page.
RoJJs-Royce Inc., 10 Rockefeller Plaza,
New York 20, N. Y. Circle 5-1144.