UP Fakulteta za management
Opisi predmetov, ki se izvedejo v študijskem letu 2013/2014
Marketinško komunikacijski splet
Entemann, W. F. 1993. Managerialism, the Emergence of a New
60-136 Izzivi informacijske družbe
Posebne oblike marketinškega komuniciranja
Ideology. Madison: The University of Wisconsin Press.
Vsebina
Izdelava marketinško komunikacijskega na?rta
Izdelava oglaševalske revije
Študijska literatura
Fill, C. 2006. Marketing Communications: engagement, strategies
Informacijska družba
Na?in preverjanja in ocenjevanja znanja
Daljši pisni izdelki (40%), javni nastop ali predstavitev (10%),
pisni/ustni izpit (50%).
Informacijska tehnologija in management znanja
Povezovanje in sodelovanje
Internet in intelektualna lastnina
Informacijska družba, družba nadzora
and practice. Harlow: Financial Times Prentice Hall.
Navidezni svetovi
Pelsmacker, P. de, Geuens M., in J. van den Bergh. 2004.
60-119 Trajnostna rast organizacije
Marketing communications: a European perspective. Harlow:
Vsebina
Financial Times Prentice Hall.
Izhodiš?a trajnostnega razvoja organizacije: zna?ilnosti skupnih
Študijska literatura
trendov v sodobnem poslovanju, globalna u?inkovitost in tehnološki
Gondolat Kiadó in Új Mandátum. 2008. Information Society – From
razvoj
Theory to Political Practise, Coursebook. Budimpešta: NET-IS.
Journal of Marketing Communications
Akademija MM
Na?in preverjanja in ocenjevanja znanja
Analiza poslovnega okolja, in evolucijska ekonomija
Javni nastop ali predstavitev (60%), pisni/ustni ^?]
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