I have compared 3 retailers in order to show how retailers are classified.
Zara
Type of Retailer: Multiple
Location: Shopping Malls/ High Street
Size of store: Larger store
Ownership Type: Private limited company.
Range of merchandise: women’s wear, men’s wear, footwear, accessories and beauty. Turnover: £500,100,000
Pricing Policy: Competitive Pricing.
Method of customer contact: Face-to-face, online, social media, telephone and email.
Misguided
Type of Retailer: Online/ Multiple, Multi-channel retailer
Location: Shopping Malls
Size of store: Larger store
Ownership Type: Sole trader/ private limited
Range of merchandise: Womenswear, footwear, accessories and beauty.
Turnover: £100,000,000
Pricing Policy: Discounted pricing
Method of customer contact: Online, social media, Face-to-face, telephone and email.