Zone Out Mode Oct. 2014 | Page 27

! We’ve seen Kim Kardashian do it. We’ve seen Leonardo Dicaprio, Tom Cruise, Britney Spears and Jennifer Lopez taking the challenge. It has also been criticized as being a “celebrity wet T-shirt contest that has nothing to do with charity”. A more harsh criticism, do you agree with the statement? But despite the money and awareness the Ice Bucket Challenge has raised, it’s been criticized for a number of reasons. The Ice Bucket Challenge definitely has a competitive aspect to it, especially among celebrities, but does it really not have anything to do with charity? The fact that celebrities are encouraging their mass followers to participate and donate to a charity is the main point. So what if they’re also slightly competing with each other, is that not to be expected? The first and probably most obvious one is; basically we’re all chucking a bucket full of water on each other… not exactly the best use of water. To be fair, it’s a pretty good point, all over the world there are people suffering from dehydration or drinking polluted unsafe water because they don’t have access to treated water. But could it be argued that the money the challenge raises and the good it does in bringing people together, outweighs this? Ultimately, prior knowledge of ALS was a lot lower and limited than it is now after the Ice Bucket Challenge. Between July 29th and August 17th it was talked about more than 2.2 million times on Twitter alone. The challenge has helped raise this awareness and public donations have risen rapidly. Another big issue that has been raised with the Ice Bucket Challenge is the health and safety problems. At least one video of people getting hurt while doing the Ice Bucket Challenge has come up on many of our timeline’s and at least two deaths have been officially linked to the challenge. Does this exceed its criticisms? ! SOME ALS CHARITIES: