Zion Market Research Global Healthcare CRM market, 2016–2024 | Page 3

Healthcare CRM market
Healthcare CRM market: Segmentation
The global healthcare CRM market is segmented into product type, application, end-users,
technology, and geography. On the basis of product, the market is divided into individual and referral
products. Based on application, the market is segregated into community outreach, relationship
management, case management and case coordination. The community outreach is further divided
into services outreach, community health education and financial donor management the case
management is further divided into clinical trials relationship management and chronic disease
management and the case co-ordination application can be further segregated into pre-authorization,
patient information management, and referrals. On the basis of end-users, the market is classified into
life science companies, payers, and providers. Based on technology, the market is divided into
mobile, cloud-based, social, predictive and collaborative technology. Diversification on the basis of a
region is seen into North America, Asia-Pacific, Europe, Latin America and the Middle East and
Africa.
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Healthcare CRM market: Growth Factors
The healthcare CRM market is a growing market owing to factors such as rising demand for
automation in the documentation process, increasing the need for a single platform for information
exchange and technological advancements made in the field of information and communication.
There is a growing demand from the patients to acquire early treatments. This can be achieved