Zion Market Research Global CRM Analytics Market, 2016–2024 | Page 3

CRM Analytics Market
Global CRM Analytics Market: Growth Factors
Rising focus to retain valuable customers and increased competition may accelerate the demand
for CRM analytics. In addition, increase in the data and having insights about sales is expected
to boost the global CRM analytics market growth. CRM analytics offers fact-based information on
overall product demand, sales process, pricing effectiveness, and customer price sensitivity,
which is anticipated to foster the global market growth. It enables organizations to retain their
customers by tracking and managing the performance of the campaign, which may fuel the
global CRM analytics market growth.
Global CRM Analytics Market: Segmentation
The global CRM analytics market is segmented based on verticals as retail & wholesales,
telecommunications and IT, transportation and logistics, manufacturing, hospitality, energy and
utilities, media and entertainment, banking, financial services and insurance (BFSI), healthcare
and life science, and others. Based on types, the global market is classified as contact center
analytics, sales analytics, web & social media analytics, marketing analytics, and customer
analytics. On the basis of end-user, the global CRM analytics market is categorized as small and
medium businesses and large enterprises. The application segment of the global market is
segmented as contact center analytics, sales analytics, web & social media analytics, customer
analytics, and marketing analytics. Of these, marketing analytics accounted for the largest
market share globally as it helps various companies to run a number of campaigns and engage
customers across channels to exhibit the impact of the marketing investments on the real-time
basis and build the sales pipeline. Furthermore, the global CRM analytics market is divided
based on deployment as cloud and on-premise.