Zion Market Research Global CRM Analytics Market, 2016–2024 | Page 2

CRM Analytics Market
Zion Market Research, the market research group announced the analysis report titled ‘CRM
Analytics Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecasts 2016–
2024′
Global CRM Analytics Market: Overview
Customer relationship management analytics is an application that enables organizations easy
access to data and modernizes business choices. CRM analytics is also used in the online
analytical processing by using data mining. It is important for any organization to engage their
customers through various personalized and multichannel campaigns as they go through
complete buying cycle before thinking of the vendors. This tool offers a number of applications
such as profitability analysis, customer categorization, predictive modeling, event monitoring,
and what-if scenarios. It facilitates to the marketing team in order to plan, execute, and
measure campaigns across various channels and make the tactical decision based on the result
that is based on customer behavior and choices.
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