Zion Market Research Flavored and Functional Water Market, 2015 - 2021 | Page 3

Flavored and Functional Water Market
Growing population increased disposable income, and drastic change in consumer preferences
towards premium products are the factors boosting the flavored and functional water market
growth. Consumer preference towards consuming healthy foods and beverages as a preventive
measure to be fit and avoid diseases is kind of awareness factor. Young generation focusing on
their fitness is another key reason boosting the global market growth. Growing interest, growing
healthcare expenditure, and awareness of how appropriate diet can advance immune power are
some important factors driving the flavored and functional water market globally. Flavored water
and functional water came out to be the best alternative to the aerated drinks containing acids;
this is the major reason for growing demand of these healthy drinks. The functional water
increases immunity and boosts stamina after consuming; hence this makes it widely applicable
for the sports person, travelers, hikers, mountaineers, and athletes which lead to the high
demand of these drinks in the market.
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Geographically, Asia Pacific dominates the global flavored and functional water market and is
expected to sustain its influence in coming years owing to rising urbanization and adoption of
the sophisticated lifestyle. Moreover, the Middle East and Africa are anticipated to grow
significantly in future.
Some of the major competitors of flavored and functional water market include Cargill Inc.,
Groupe Danone, Balance Water Company, PepsiCo Inc., New York Spring Water, and Nestle SA.
Other key players influencing the global market are Sunny Delight Beverages Company, Kraft
Foods, Aquafina Flavor Splash, and The Coca-Cola Company.