Zion Market Research Flavored and Functional Water Market, 2015 - 2021 | Page 2
Flavored and Functional Water Market
Flavored water can be defined as the type of drink with various enhancing ingredients added
such as mineral water, spring water, sweeteners, and natural or artificial flavors, but
represented in the market as water. Similarly, functional water types with some similar
ingredients of flavored water which additionally includes nutritional values such minerals, herbs,
protein, vitamins, raw fruit, and vegetable flavors that are fruitful for body growth and
performance. Flavored, as well as functional water, are derived as a healthy consumable
alternative to carbonated drinks.
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The global flavored and functional water market is segmented based on product types,
distributions medium, and packaging type. Based on product type, the market is segmented as
sports drinks, nutraceutical drinks, energy drinks, ready to drink, and others. Based on the
packaging standards and the preference of consumers to carry the functional water, the global
market is segmented as PET bottles, glass bottled cans, and pouches. Of which, the PET bottle
type is highly preferred by manufacturers due to its recyclable ability. However, flavored and
functional water packed in glass bottles is highly demanded in the market. The end-users of the
functional water are not specific to the desired sector, as it can be consumed by any individual.
On the basis of distribution medium, the global market is segmented as a hypermarket, grocery
and provisional stores, drug stores, and vending machines in clubs. The grocery and provisional
stores are the sources majorly used to purchase these drinks.