ZEMCH 2015 - International Conference Proceedings | Page 376

One of the good examples to look at when evaluating Corporate Social Responsibility is the learning and development plan for employees which are described clearly in BAM’s sustainability report (BAM report, 2013). The report demonstrates that the company provides continuous learning
and training programs to their employees. However, investing on the employees’ education and
training is subject to the BAM’s financial performance, where in 2014, the company has issued a
memo from the top senior management asking to stop all kind of training in order to cap up the
financial loss the company has made in one of its projects.
Katavic & Kovacevic (2011) has clearly pointed out that when the motivated managers are really
committed and behave ethically towards the Corporate Social Responsibility strategic planning
there were long term advantages to the Corporate Social Responsibility strategic achievements.
Therefore, the serious commitment from senior management