ZEMCH 2015 - International Conference Proceedings | Page 374
Figure 12: BAM Supply, CSR report 12-13
In addition, BAM hold several meeting periodically with their supply chain partners to ensure the
compliance of the supply chain process with BAM’s Corporate Social Responsibility and sustainability plans. In general, this is a big challenge for BAM due to the cost consideration, where most
of the supply chain companies focus in reducing their production cost by using non-sustainable
materials in some cases and will not look at the lifecycle costing in order to maximise their profits.
On the other hand, BAM’s objective is to raise the sustainability awareness and to notify the supply companies about the effect of sustainability in the reputation of their products.
4. Social Community
BAM’s Corporate Social Responsibility towards the social local communities considered as one of
the leading examples. For instance, BAM International team working in Al Ain stadium has conducted various Corporate Social Responsibility activities targeting the local community. These activities were led by the most senior management working in the project. In addition, these activities had no significant cost compared to the benefits that they provided to the local community.
Interviews with Corporate Social Responsibility Representative for Al Ain Stadium Project
An interview was conducted with Project Deputy Manager (PDM) for Al Ain stadium construction
project, phase 2. PDM was assigned as the Corporate Social Responsibility manager in the project
looking after the implementation of Corporate Social Responsibility. He has extensive experience
in the construction field. The following are the interview questions which are addressing each
research question at the same time:
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ZEMCH 2015 | International Conference | Bari - Lecce, Italy