Pen Portrait
This is Annabelle, she is the typical Zara customer. Annabelle likes to stay very much on trend and is regularly shopping online and sometimes in store to see what stores have new in. She went to university to study journalism. She is very busy at her job as a fashion journalist so prefers to shop online as it fits into her lifestyle better. She has recently loved out of home into a small flat in London. She looks forward to watching the fashion shows every fashion week on streaming services, she especially likes designers such as Valentino, Miu Miu and APC. Retailers see shops at are Zara, Topshop, Acne studios, & other stories and Whistles. Annabelle spends a lot of her disposable income on clothes and she seems them as an investment. She likes to spend more money on staple basics that will last her a long time and spend less on more trend driven pieces as she buys them more often. Her style is quite minimalist, keeping to neutral colours but sometimes wears a pop of colour or a statement piece. Her style icons are Olivia Palermo and Alexa Chung. She also loves to read fashion blogs such as Style Bubble and the Sartorialist. She sees shopping as a social actibity and likes to do it often.