Customer profile
Gender: Female
Age: 20-25
Occupation: Journalist
Salary: £20,000 +
Hobbies: Going to the gym, blogging, shopping, reading fashion magazines such as Grazia and vogue
Interests: Fashion, writing, watching television such as made in Chelsea, visiting art and fashion exhibitions
Lifestyle: Works full time in London, regularly socialises on the weekend by going for drinks with friends or shopping. Goes out for dinner often. Visits galleries and exhibitions for fun as well as research for work. Uses social media regularly such as Instagram, Facebook and LinkedIn to connect with friends and find inspiration
Shopping habits: She goes shopping at least once a week across the year, either after work or at the weekend. Will browse online but will go in-store if she knows what's she's buying or going out with friends. She likes looking for that extra special piece that no one else is wearing.