Summary of brands offer
Clothing sub brands
Womenswear- Trafaluc
Typical store size & location
On average 1,200 square meters in size , flagship stores tend to have 2-3 floors. Their bigger stores are mainly in cities and shopping centers. Zara have a huge presence on the high street.
Store format, ambience
Zara’s store are very clear and open, there isn't an overwhelming amount of stock in store and they don’t keep that many sizes on the shop floor. The stores itself it very minimalist, sticking to neutral colours puts the focus the on the product. Each section is made of a different trend or themes and each product sector is on different floors to make it easy to shop.
Services, website
You can buy Zara’s products from their online store or their mobile app. They have included a store locator on their website, you can also give them your email if an item is out of stock to be notified when its back in stock. You can also view their editorials on their website for all their collections.