Brand position
Zara offers high end inspired clothing and accessories at a more affordable price.
They pride themselves on their great quality that the mass market can afford.
They continue to do well and have out do competitors such as H&M.
Zara is known for their involvement in their supply chain as it is integrated, so they are able to make sure they are producing products ethically.
Zara produce their products at a much faster rate compared to their competitors and can respond to customer demand very quickly.
Target market
Males and females aged from 18-30, fashion conscious
Product sectors
Womenswear, menswear, childrendswear, sportswear, shoes, accessories and perfume.
Price positioning
Middle to upper high street depending on the product and quality.
Competitors
Topshop, River Island, H&M, Mango, Miss Selfridge, Primark, New Look and Whistles