Customers often come to Zara for designer inspired pieces but at a more affordable prices. This fulfills the customers needs in wanting to wear looks similar to what they see on the runway but a more affordable and accessible price
Zara’s pricing sits in the middle of the high street market, being in line with competitors such as Topshop and River Island.
Zara are also known for pricing their products in line with the quality of them, so customers may not mind paying a little bit extra for some pieces because they trust Zara quality.
Zara are easily accessible to customers with 2,100 stores in 88 countries, they mainly have stores in cities as this is where their main customers are based.
They also sell their clothing on their website and mobile store
In the actual stores there is a lot of free space giving the customer plenty of room to find products, this stops the customer becoming overwhelmed with too much choice.
Zara also sell their products through their app which can also been accessed through apples new iwatch.
Their online platforms are expected to expand more so than their bricks and mortar stores in the near future.
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