Youth Climate Comms toolkit final | Page 35

Audience : Age : Where they hang out : What they enjoy : Hobbies : Unmet needs : Hopes for the future :

Social Media Strategy

Timeframe :
Platform ( s ):
Key messages and
call to action :
Do you need money to plan you campaign ? How will you fundraise ?
How will they take action ( i . e ., what will they click through to ):
Events to connect to ( and when ) and people to cross-promote :
Hashtags to use :
Frequency of posts and types of posts ( e . g ., carousel , reel , etc ):
When will you interact with your audience and for how long ?
How will you measure success ?
Head to the next page to create your brand board .
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