Effective social media campaigning
Different platforms appeal to different people . LinkedIn is for professionals looking to promote their work , network , or seek employment . Twitter is used by businesses , organisations and individuals wishing to promote their product , service , event or work as well as to network , rant or lobby businesses and politicians . Instagram attracts a younger audience ( 18-24 ) than the above , and is used for products , services , lifestyle and event promotion , as well as networking . Facebook has the most users of all platforms , but just because a platform has more users than another , it doesn ' t mean they are active . The platform allows you to network , share events , promote your business , and your lifestyle . You can promote events on Instagram and Facebook with paid advertisements . TikTok and SnapChat are predominantly used by younger audiences ( under 18 ). All of the platforms have algorithms which prioritise images . So you need to get visual with photos and videos but be careful of protest imagery ( as it is seen as political and can be deprioritised ). To achieve success on these platforms , you need to do the following :
Set goals for the campaign - goals for engagement and goals for your own learning Get to know your audience Select the appropriate platform ( s ) Define key messages and call ( s ) to action Download tools for graphics , video editing , etc Create any pages you need for sign ups ( e . g ., Avaaz , newsletter , etc ) Create branding Decide on timeframes Decide on a budget Research events ( hastags ), people and businesses who can grow the movement Create a calendar with upcoming events and times to post , and what to post Make some posts in advance to ‘ fill ’ lulls in activity and use a scheduling assistant like Hootsuite Set aside time each week to interact with and grow your audience , e . g ., by liking posts Decide on how you will measure success ( e . g ., number of engagements , number of sign-ups ) Set up platforms , analytics ( most platforms have in-built software ) Add logos and begin
Now , write your strategy ( p34 ) and design your brand ( p35 ). Then , watch our social media
training video and test your learning by creating a social media card for the platform you ' ve chosen .
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