YOUR GEAR | REVIEWED
TOUR WORLD 2 TW727
Japanese golf brand Honma is a giant in the far East, but until
recently it has been a relative unknown in the UK. Their reputation is
for hand-crafting exquisite, ultra-high performance golf clubs which
only the super-rich can afford, so they have always seemed out of
reach for 99% of golfers.
The reason for these high prices is largely misunderstood. A team
of ‘takumi’ master craftsmen in northern Japan hand-make every
clubhead and every shaft, and over 100 pairs of hands touch every
club during the build. At ‘5 Star’ level you get ultra-advanced shafts
and 24K Gold and Pt1000 Platinum detailing. Sets sell to royalty and
heads of state at £70,000 and beyond, and orders of over £200,000
for multiple sets are not uncommon.
In 2013 the firm launched the Tour World range, offering mid-to-low
handicap Western golfers a chance to get into Honma at lower prices
by choosing steel-shafted irons, along with the customary graphite
options. Starting at £1,130 per set, with woods starting at £400,
Honma hand-built quality was suddenly more accessible. Tour World
was the brand’s biggest hit in the UK for decades.
30 | YOURCADDY MAG - ISSUE 04
EVERY
KICKPOINT WAS
ABSOLUTELY
SPOT-ON.
HONMA’S BUILD
CONSISTENCY
IS SIMPLY
WORLD-CLASS.