Other companies exploited this kind of immersive art :
Shunt : "Though this is the same phenomenon found in the ‘conventional’ theatre space, Shunt’s departure from convention is in allowing its audience to interact with the environment, to ‘feel’ the boundaries for themselves, literally to touch the set and touch the ‘real’ walls and structures etc. However, in that moment of being able to touch the set, to pick up a box of ‘Sugar Puffs’ for example, what is happening is a concretization of illusion, a transformation of the illusory into the real." for the London Theatre Blog
As well, You Me Bum Bum train is an interactive performance created by Kate Bond and Morgan Llyd in 2004. or Secret and Futur cenema. (which I work for an it was not what I expected)
For instance Michel Gongry in Centre George Pompidou in Paris has done a playful exhibition. Audience where invited to visit the decors and miss en scene, Each person could have a role and play in Gondry's installation.
Secret Cinema created by Fabien Riggall or also Shunt, lor iving structure use video and deferent new media to let the audience experiment their show in an immersive way.
Even Philip Glass with "Einstein on the beach" choose to do a 5 hours no-stop opera. There were no break. People were free to choose when they wanted to have a break or not. That was for me a huge immersive opera.
As well Complicité with 'the Master and the Margarita' doesn't hesitate to use video and mapping as a decors. It seems to be effective and easy to 'change'
Lots of performance or playful exhibition already invited the spectator to participate.
And the mew media used by artist make their participative installation works well and kill the binderies between screen and being.
At the same time an article of "the guardian" from the theatre blog written by Lyn Gardner seems to contest the socially engaged art : "In a cultural climate where much public funding prioritises social inclusion, one also has to ask whether many institutions' engagement with such practices reflects a genuine commitment to embracing diverse audiences or box-ticking exercise. To have any chance of being effective inclusion has to be a root and branch approach that is part of the culture of the whole organisation."
In "video Art: a guided tour" by Shirin Neshat and Catherine Elwes explanation of the used of video in live art is well printing.
"The dematerialisation of the art object had begun and artists looked for new form of expression that reflect the urgency of their revolutionary ideas and the new direct relationship they were seeking with their audiences. They found Video and performance art"
Artists use video as the main medium for their installation or work.
for instance Pipi Lotirist in the Hayward Gallery in 2012. use video and recording performance.
She always present her work in a playful way. Audience can lay down on 'Human cotton structure' or she invites the audience to see her video in different way.
In the same time Pierrick Sorin a french performance designer, play with optic theatre. He put himself as principal character. he play with images and transform his characters in hologram. he used old technique mixed by new media.
Also Anna Best has worked extensively in Britain over the past 10 years. She has a process-based practice founded on an investigation into the local and particular, into narrative structures and the complicated process of making art with other people.