Business Management and Enterprise (ATAR)
Course Outline
The Business Management and Enterprise ATAR course gives students the opportunity
to understand how vital business is to individuals, society and how it impacts on many
aspects of our lives. Business has a complex and dynamic organisational structure that
requires a combination of skills, aptitude, creativity, initiative and enterprise to operate
effectively. In a constantly changing world, individuals, businesses and nations must
adapt their position in an increasingly global economy and generate the wealth to
sustain economic growth. To do this, business requires people with strategic vision who
are enterprising, innovative and creative. This course focuses on the development of
these skills within the business cycle of day-to-day running and continuing viability and
expansion of a business. Exposure to a wide range of business activities, management
strategies and an understanding of enterprise, helps students to appreciate the significant
of their role as both participants and consumers in the business world.
The Business Management and Enterprise ATAR course aims to prepare all students
for a future where they will need to identify possibilities and create opportunities within
a business environment. This course provides students with the ability to make sound
and ethical business decisions based on critical thinking, in line with their own and
society’s values.
The course equips students to proactively participate in the dynamic world of business,
behave responsibly and demonstrate integrity in business activities.
• Unit 1 – Success in Business: This unit explores what it takes to be successful beyond
the initial start-up stage. Students investigate the features of successful marketing
campaigns and report on how businesses succeed and prosper through methods such
as expansion in products, market share or diversification. The unit explores how the
marketing plan contributes to the overall business plan.
• Unit 2 – Business Growth and Challenges: This unit explores issues in the
business environment, including the importance of intellectual property in protecting
business ideas. The unit addresses the significance of employee motivations and the
development of a business plan in the overall success of expansion.
Assessment Profile
The course is assessed through a variety of tasks that include Investigation, Production and
Response. These include activities such as plans and budgets, proposals and profiles as well
as tests and examinations which require critical analysis and interpretation.
Formal Prerequisites
• Students require at least a C grade in Year 10 Humanities and Social Sciences.
Contact:
Mrs Leah Truscott
Head of Humanities and Social Sciences Faculty
(08) 9377 8513
[email protected]
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