Yawp Mag Issue 25 Melbourne Fringe | Page 23

ourne Fringe Comparison case local talent, and in turn shine the spotlight onto the host city. Adelaide Fringe is a key player in this aspect of using the festival to advertise the city – bringing home the message that Canberra is the capital of arts and performance. In some ways, not all festivals are structured like this; the Sydney Fringe is now entering its 6th year and bases its advertising mostly around the attractions that Sydney has to offer as opposed to the talent it showcases. The Sydney Fringe, like the Melbourne Fringe likes to promote its sustainability measures, which in turn do provide an extra element of spectacle to performances – having shows in outdoor spaces and encouraging audiences to become more involved in their community. Brisbane Fringe Festival is no exception, embracing new possibilities and encouraging their performers to rethink the space they perform in – and how it can change their act. Audiences will hold different expectations each year at a fringe festival, and by offering participants with workshops and seminars in which assist artists in best utilizing their performance space, the best results will be achieved for both artists and audiences alike. The Perth Fringe World Festival is arguably still trying to find its feet and is not yet as notorious as its siblings – only having been established in 2012, the festival does follow the structure of other Fringe festivals nationally. Closely mimicking the Adelaide Fringe in the sense that it does extensively advertise its main location, and specifically how over 50 spaces around Perth iw transformed for the arts and theatrical performance during the festival. The Perth Fringe World Festival is actually connected to the World Fringe Alliance, of which the Adelaide and Edinburgh Fringes are a part of. Surely it will not take too long for this festival to make a name for itself worldwide. Overall Melbourne does encapsulate various aspects of all Australian Fringe Festivals, and each participating state’s festival does excel in different ways. Audiences will always vary state to state, however nationally, attendances at Fringe Festivals is on the rise. Overall, Adelaide dedicates the most effort to incorporating the city