Yawp Mag Issue 25 Melbourne Fringe | Page 22

Beyond Melbo A National Alana Rosso Every Fringe Festival around Australia shares many similarities and yet at the same time can be quite different. The concept of the Fringe Festival is an artistic forum which encourages performers to showcase their theatrical, musical, dance, comedic, cabaret or visual art work. Currently in Australia we have the Melbourne, Sydney, Brisbane, Adelaide and most recently, Perth Fringe Festivals. Each of these run annually spread across different times of the year. The differences between Australian Fringe Festivals are minimal – each showcase a vast variety of new and existing talent, every year bringing all sorts of laughs to audiences. The longest running festival nationally is the Adelaide Fringe festival, which has been operating for around 54 years followed by the Melbourne Fringe Festival, which has been running annually for the past 32 years. The key to the Melbourne Fringe Festival is diversity – each act should represent a different performance. The Melbourne Fringe puts an emphasis on its independent arts program which develops every act and performer each year before they present it to public audiences. They also boast their creative program which supports all participating artists in exploring new artistic and engaging ways to perform. It is important to understand the values that the Melbourne Fringe champion – Integrity, creativity, collabora- tion and participation – these are factors which the Festival strives to achieve each year in order to provide audiences with the best show possible. Selected performances in the Fringe Festival are chosen to be showcased at the Festival Hub for wider exposure. Again, the Melbourne Fringe is dedicated to encouraging performers to pursue their career in the arts and performing arts industry by offering them an opportunity to perform on a cyclical basis at the festival. Simultaneously it challenges acts to self evaluate and improve on their performance every year. Their commitment to emerging and established performers is evident; in 2013 there were just over 3,680 artists who performed in a total of 316 shows across the Melbourne Fringe Festival. It demonstrates the way in which The Melbourne Fringe nurtures its performers in order to achieve the most successful festival. Adelaide Fringe Festival last year reported that by the end of the festival there was around $64.6 million in ticket sales, a figure which has seen an astronomical increase from 2011 when ticket sales accumulated to around $8 million overall. The Adelaide Fringe similarly endorses creating a productive forum for performing arts, while also highlighting what the city has to offer. Most festivals like to show-