engage an audience. Define your brand’ s personality, and I don’ t mean a vision or a mission statement. I’ m talking about... make your brand a“ person”, give it the characteristics that you’ d want it to have if it is a living and breathing entity.
Perhaps the most simple but effective posts for follower engagement is to give an“ insider’ s view”. Show what’ s on the inside of your business and give a peek at the teams and what they do; show them at work.
Share Knowledge
Engage in group postings, Pulse posts, or simple status updates that allow you to share your knowledge. On a personal level you don’ t need to be the CEO of a Fortune 500 company to share knowledge or have input. Nor does your company need to be a large multinational to have engaging content that can be useful for others seeking the knowledge your business can share through a company page.
Timing Matters
For posts to have a far reach and strong engagement, and this is true of all social networks, the timing of clicking the“ Post” button is of prime importance. LinkedIn isn’ t the same as Facebook so not only is the content of a different nature but so are the peak times of usage. LinkedIn users are( ideally) busy professionals who aren’ t idling away hours scrolling through their newsfeed. For LinkedIn, users tend to be most active in the hours just before work, during lunch, and just after the work day finishes.
On another note, with the exception being a tweet storm, posts should be spaced out to allow followers to see and digest the content. Too many posts in rapid succession can hurt engagement rates.
Professional Posts
Brand messaging on LinkedIn needs to reflect the professionalism of the social network. Clickbait won’ t help you on
2017 Q2 Newsletter l Page 13