Use
Strategically for
Your Business
LinkedIn? There’s no denying that it is here to stay as the professional
business networking platform. For many it’s the key to professional
success and for some, an essential element for their job search. However
for others, especially companies, LinkedIn can be a bit of a puzzle.
The tools presented often aren’t used to their fullest, especially by
companies but also individuals. Maybe it’s because it’s not as fun as
Instagram, not as entertaining as Twitter, not as addictive as Facebook.
If you’re someone who has yet to
grasp the potential or even dip your
toes into the LinkedIn pool, don’t
fret. Even professional marketers
can struggle to find content
relevant to a LinkedIn audience. If
the audience is understood then
the potential reach for LinkedIn
is massive with 500 million users
spread across the globe in 200
countries.
Over the years LinkedIn has evolved from
a simple “Facebook for business” to a
platform for spreading industry knowledge
and expertise, also as a key tool for
recruiters, and those in the midst of a hunt
for new employment.
Therein lies the challenge for achieving
desirable post results; what is it that
appeals to your professional audience?
Luckily, through the experience of others
x2logisticsnetworks.com
there has been some things learned that
can be taken as general guidance.
Create A Company Page
Does your company have a page? No,
why not? With a company page your
employees will be able to connect their
personal profiles to your company profile.
It’s also a clear avenue of spreading the
word of your brand. You can gain brand
followers that you might not have expected
to reach and through your employee
profiles when other LinkedIn users view
their professional experience section
and activity.
Show Your Brand Personality
LinkedIn is obviously geared towards
business related content. But that doesn’t
mean your company’s activity needs to be
a bore. Create posts and campaigns that