X-TEND Magazine issue 02 | Page 4

GET TO KNOW THE M.D. NAME: Claire Bartley POSITION: Managing Director STAR SIgN: Scorpio BORN: Epping, Essex How long have you been at Racoon International? It’s hard to believe I’ve been at Racoon International for over six years. Every day is both fast-paced and varied, meaning time flies by! LIVES IN: Napton-on-the-Hill, Warwickshire DRIVES A: Land Rover Freelander 2 FAVOURITE FOOD: Anything my sister cooks! FAVOURITE TREAT: Strawberry liquorice LOVE OF HER LIFE: Sons – Peter (9) and Ben (7) 4 What does your typical working day look like? There is no ‘typical day’ for me. Officially, I’m ultimately responsible for strategic planning, setting and managing budgets, directing the management team and liaising with our network of suppliers. With an established (and exceptional) management team in situ, I’m granted the freedom to pursue my passion – I’ve always been driven by a strong ‘added value’ ethos, while supporting sustainable growth. Customer satisfaction is fundamental to our continued success. Within a competitive market it’s imperitive to offer products and services which continuously exceed expections. We are highly regarded within the industry but we cannot be complacent. Every day, I seek out areas of the business where improvements can be made. So, added value...At the moment, we’re in the fledgling stages of our next project; upgrading the existing website whilst developing an online ordering system, making it possible for busy stylists to place orders outside of restrictive opening hours. We’ll also be incorporating a new loyalty points scheme – rewarding customers for their continued support. Our online presence will be highly visual – ensuring customers stay up-to-date with everything from the latest offers and seasonal promotions, to accessing news and views on the Racoon blog!