X-TEND Magazine issue 02 | Page 3

HELLO! Welcome to the latest issue of X-Tend magazine, created exclusively for you, our beloved Racoonistas! IN THIS ISSUE GET TO KNOW THE M.D. 4 Profiling Claire Bartley WHITE NOISE COLLECTION 6 Take a look at our latest collection BEHIND THE SCENES 10 We take you behind the scenes of our latest photoshoot EXPOSURE 12 Profiling our ace photographer Jack Eames MEET THE TEAM 14 Profiling the management team X-TENDING BUSINESS 18 Extending clients and profit WISE UP 20 Why education matters STRANGE BUT TRUE... 22 Anecdotes from the RAT Pack SPECIAL OFFERS 23 With so much happening in the wonderful world of hair extensions, I’m astounded all the latest news and views are successfully jam-packed into just one issue. Sincere thanks to our Editor, the fabulous Maria Weijers, for once again working her magic! Racoon International is growing fast so we’ve been x-tending (pardon the pun!) our team. I’m delighted to introduce the contagiously bubbly Lisa Tebaldi as Sales & Marketing Manager and the studiously meticulous Fran Borton as Finance Manager; we’re really lucky to have them both on-board. We thought this issue of X-Tend presented the perfect moment to give you an insight into their lives, loves and guilty secrets, as well as the rest of our diverse, dynamic management team here at Racoon International HQ. Even I was surprised by a few of their revelations! We also have a private peek behind-the-scenes at the photo shoot of our latest collection, White Noise. Another triumph from our very own RAT Pack (Racoon Artistic Team) under the expert guidance of Creative Director, Stephen Messias. And stop the press! Our new website is coming soon, attracting even more extension-hungry clients. We’re introducing loyalty reward points, online ordering and even a new blog to keep you up-to-date with news and views from around the globe. As ever, our Facebook before-and-after competitions have proved really popular and with more than 25,000 followers this is a great way to raise your profile – and even bag some goodies! So here you have your very own exclusive magazine from the number one in hair extensions. Enjoy! Exclusive offers for our Racoonistas! Claire Bartley Managing Director X-Tend Magazine EDITOR: Maria Weijers GRAPHIC DESIGN: Hayley Jarrett COPYRIGHT: Racoon International Ltd PUBLISHED by Racoon International Ltd ALL RIGHTS RESERVED Claire 3