WSTV Confidential
Dec. 2013
Sales Manual
Recreational Mix
Researchers divided recreation into seven subcategories: activity
centers, attractions, bowling, golf, lessons, summer camps and
wineries. The recreation category shows us what your audience enjoys
for relaxation and fun, and with local media reaching an audience that
is mature, affluent and often households with families, this category
can be particularly effective at driving revenue for your program.
Golf is a top performer taking up 45% of the revenue from the
recreation category. Golf deals almost always perform well, especially
in the spring and summer. One way to give a golf deal extra appeal is
to run it around a major golf tournament in order leverage buzz for
the event.
Rounding out the top three subcategories are activity centers and
attractions, which make up 20%
and 19% of the revenue
respectfully. Both of these are
geared towards families, so if
your audience is family-oriented,
attractions and activity centers
can be great subcategories to
throw into your deals mix.
When considering attraction
deals, look for anything that’s
within a 2-3 hour driving
distance from your market. Some
of the less conventional
attractions can be a great
excursion for a family looking to
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