Writers Tricks of the Trade Volume 5, Issue 6 | Page 28

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CHECK OUT THESE QUOTES

CREDENTIALS TALK (CONT’D)
Advertising is dead. Direct mail is dead. Cold calling is dead. It works. It grabs you.
But their real purpose is to sell you on their bright, shiny object. So there’s a bit of
duplicity involved in their logic.

IF YOU ONLY
READ THE
BOOKS THAT
EVERYONE ELSE
IS READING, YOU
CAN ONLY THINK
WHAT
EVERYONE ELSE
IS THINKING.
–Haruki Murakami

While I’ll be the first to say that one press release standing out in the cold is not
going to turn your life around or turn your book into a best seller, a press release has
many benefits that you may not realize or that you take for granted and don’t
appreciate.
SO LET’S GO THROUGH THE NEW RULES FOR PRESS RELEASES:
Press releases are indexed on Google, so you can get page one rankings. If you are on
page one of Google, there’s a good chance your prospects will see it and click
through. Consider this paid advertising. When people see you on Google, listed on a
news media site, you benefit from their branding and you gain credibility. One of my
clients was booked on Fox News Boston when a TV producer Googled his keywords
and she read his press release which we distributed for him and was printed on more
than 100 media websites.
Of course, this Google ranking happens only when you use a quality service, not a
free service. If you use a free service, Google probably won’t list it.
Reporters and bloggers do read press releases. Yes, not all reporters and yes, they all
won’t write about you. But some will. Any one article could turn make a big
difference for you.
Many of my clients have gotten requests for interviews based on press releases they
read.

ANY BOOK THAT
HELPS A CHILD
TO FORM A
HABIT OF
READING, TO
MAKE READING
ONE OF HIS DEEP
AND CONTINUING
NEEDS, IS GOOD
FOR HIM.
–Maya Angel