Writers Tricks of the Trade Volume 5, Issue 6 | Page 27

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CREDENTIALS TALK - YOU’VE GOT THEM

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People like to work with and get advice from people who they feel are successful.
When potential clients have the opportunity to read about your philosophy, your
strategies for specific situations, it’s a huge door opener for future business.
And a good reason to become an author. The biggest sellers are in to the “how-to”
and business arenas. What if you write for juveniles, romance, stovetop warriors or
just kids?
Credentials and writing/artistic skill carry a huge stick in the publishing arena.Having
a book, with your name as the author on it, adds a significant notch in the credibility
game. It goes beyond just a business card; it becomes part of your guts and soul.
There isn’t a gathering of people where someone, in fact, many ones, will share that
they feel that they have a book in them.
Smart Authors are Savvy Positioners.

WITH CONFIDENCE, YOU
CAN REACH TRULY
AMAZING HEIGHTS;
WITHOUT CONFIDENCE,

The Yin and Yang of Publishing
With books, the author has to tune into his or her message, listen to what they hear
the “audience” say it needs/wants. Reflect, evaluate and connect with the core of
what the book is about. Yin is all about emotion and with emotion, the passion for
“why” this book—your book—will be created and birthed.

EVEN THE SIMPLEST
ACCOMPLISHMENTS ARE
BEYOND YOUR GRASP. –

JIM LOEHR

IS THERE A BOOK IN YOU?
It’s the yang, though, that will get it to happen. The author is challenged with a goal
to expand the ideas and concepts that originally seeded the idea.
The big stretch starts— what’s new; what concepts and solutions have a twist to
them that makes them unique to what has been published before. What can you turn
on its head or tweak a commonly held belief?

THERE IS NO SUCH THING
AS CAN’T, ONLY WON’T. IF

IT’S THE NEW APPROACH THAT GATHERS ATTENTION.

YOU’RE QUALIFIED, ALL IT

In the end, the author comes away with knowledge of the publishing process along
with the tools to implement it. Creating a book and using it as part of your marketing
campaign enhances your positioning as the Authority, the Expert. Your credibility.
And, a positioning factor in building your brand and your “business” as an author. To
us, it doesn’t matter what “your business” is—be it business, finance, sci-fi, kids,
mystery or even a bit of romance.

TAKES IS A BURNING
DESIRE TO ACCOMPLISH,
TO MAKE A CHANGE. GO
FORWARD, GO
BACKWARD. WHATEVER IT
TAKES! – JAN ASHFORD

What we want you to think, to realize, is that publishing isn’t a lark—being an author
is an honor and a very legit business to be in.Press Releases Are NOT Dead!
A lot of marketers are making headlines saying press releases are dead. I get it. It’s a
catchy sentence.

WRITERS’ TRICKS OF THE TRADE

PAGE
25

NOVEMBER-DECEMBER 2015