Writers Tricks of the Trade Issue 2 Volume 8 | Page 18

Digital payments and friction-less mo-
bile wallets are on the uptick, with a large
adoption globally. Combined with the
high growth of digital subscription ser-
vices, it’s an encouraging trend for pub-
lishers. mobile) roughly doubled just from 2014
to 2017 ($43 billion to $88 billion). Pub-
lishers and writers will at some point
consider whether spending internet ad
dollars can be profitable, and if so the best
outlets for books and magazines.
8. 10. L IFELONG L EARNING BECOMING CRUCIAL
F ACEBOOK USER ENGAGEMENT CONTIN-
UES TO GROW
Facebook’s value to publishers’ will
likely continue, even with the social net-
work currently prioritizing “meaningful”
conversations between friends and family
over stories from publishers, brands, and
businesses. Facebook provides “word of
mouth” advertising as well as their paid
ads.
9. I NTERNET
AD SPEND IS UP , ESPECIALLY IN
MOBILE
Driven by mobile ads, internet adver-
tising spend is growing at a healthy clip in
the U.S Ad dollars in digital (desktop +
W RITERS ’ T RICKS OF THE T RADE
Finally, there’s a large demand in
online educational content—with rapid
changes in work environment and evolv-
ing job requirements—and platforms like
Coursera and Udacity are at the forefront
in catering to this need. Also for writers of
educational material, online courses for
young students is on the rise. Educational
content usage on YouTube is growing fast,
with 1 Billion learning video views daily.
Popular courses include Cyber Security,
Machine Learning, Data-Driven Decision
Making and Virtual Collaboration.
P AGE 13
S UMMER 2018