Writers Tricks of the Trade Issue 2 Volume 8 | Page 17

INSIGHTS FOR PUBLISHERS FROM
M ARY M EEKER ’ S I NTERNET T RENDS 2018 R EPORT
Mary Meeker, a legendary venture capitalist and tech industry sage has released the 2018 version of
her famous annual Internet Trends report. A force in the industry, Meeker was involved with Google,
Netscape and Priceline as IPOs so here insights are very valuable. Media, tech and publishing industries
consider her annual predictions a “must read.”
O
f particular interest is a study by
analysts KPCB (KIeiner Perkins
Caufield & Byers), that not only
covers key media trends like privacy, on-
demand services, the rise of machine
learning,but how interfaces for voice us-
ers and global internet penetration con-
tinue to become increasingly important.
Many of these takeaways should be
considered by fiction, non-fiction writers,
journalists and those writing both print
and online articles. The market is evolv-
ing and savvy writers will look for crea-
tive ways to tap into it. Global distribution
channels can produce ancillary sales in
addition to your home country.
1.
“I NTERNET USAGE GROWTH IS SOLID ”
Time spent on internet services by us-
ers continues to increase.
2.
>50%
OF THE GLOBAL POPULATION
ity and data. Social is literally where the
“eyeballs” are, and those in the pu