judge or compare because that’s not what God
intended for us. Paul said, “Run the race set
out for you…” so if you’re in a small town and
you want to reach people, Jim at the hardware
store and Lisa down at the diner, they aren’t
on Instagram. They are on Facebook though,
pretty much everybody is on Facebook, even
grandma is on Facebook now. They may only
check in every two weeks to see family photos,
so maybe you’re still going to use printed
bulletins. That’s great! Just run your race, be
aware of what’s happening in your context. If
you’re losing ground, losing territory, you church
is shrinking, you need young people. That’s the
way God designed us, our time on earth is
temporary, and we’ve got to be progressive in
terms of these new methods.
[WM] I’ve counted that you have no less than
six web sites up and running:
SeanCannell.com;
TubeSecretsBook.com;
ThinkMedia.video;
GrowWithVideoLive.com;
VideoInfluencers.com,
and YouTubeForChurches.com.
What are the main initiatives you’re working on
now and what is the mission that drives them?
[Sean] There’s actually one overall arching
mission today, to help ten thousand purpose-
driven people, mission-driven people, create
financial freedom leveraging social media
and online video. We are a media education
company, recognizing that the world is
changing and that we’re living through the
a huge one because you want to equip your her marriage is really struggling, she checks
church to share content. that out and it triggers a whole life change…
the significance of one social media share
A good idea for Sundays is to teach your could trigger an eternity. Just equipping people,
church to check in to church, because when shares, likes, comments, and then dwell time,
you check in on Facebook it can get pushed audience retention. Those are the metrics that
to your friend group and more people could matter to me most.
learn how to share a post, because when there To put a bow on the whole thing, please pursue
is that really inspiring clip about getting over mastery. Learn if you feel like you’re graced
conflict in your relationship series, and then you with that, or at least dabble in it a little. Invest in
show that in your feed at the right time to your a church communications conference or invest
friend who doesn’t know Jesus but she knows in staff if you’ve got the budget. Also, don’t
November 2019
thousand years with the internet, and now with
web 2.0. I have been in that world first hand,
from the ministry side, and from the business
side. I have achieved those goals myself and
have invested over 30,000 hours into learning
all of this stuff, so I’m passing along all of that
information through courses and free videos.
discover your church. Equip your church to
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biggest communication shift in the last two
We help people with the tools, what cameras
and what lighting, and then the tips.
Video Influencers is kind of separate, I do it with
Benji, but it’s the same mission. I don’t have
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