MARKETING
VIDEO AND MESSAGING STRATEGIES FOR THE CORONAVIRUS ERA + BEYOND | Doug Doppler
Hello friends! Every ministry challenge is a Having a high-level strategy with a low threshold service. Actions speak louder than words and
ministry opportunity waiting to be realized. to pull off is a great approach for making the well-intentioned beliefs.
While the Coronavirus pandemic is a tragedy most of the season at hand. Assembling a that is still unfolding, it offers some powerful great strategy starts with looking at the unique The congregation has their own set of needs
takeaways for us to learn from. At the top of needs of the core groups of people you need to and letting them know what to expect and
the list of things I’d love for you to ponder is reach, so let’s start there… when is key to demonstrating your skill to
your church’s strategy around video and
communications.
lead through challenging times. There’s a key
MANAGING AND EXPECTATIONS distinction between the grace people have for
As I mention in the video, there are three primary leadership shortcomings, and the affection and
Having a sound strategy is analogous to have lines of communication that we’re having to respect people have for leaders who always
the right prescription lenses in that you’re simultaneously manage. have the hands on the mast, even when the
seeing what your eyes are focused on, but
ship is taking on water.
not at the expense of your peripheral vision. Internal Communication For many leaders this does not come naturally, Staff and team members need to know how External Communication
but that’s kind of the point. To build a muscle their schedules will be impacted so they can We live in a divided age and people will be
we need to work it over time. Key to crafting manage their work and home life responsibly. watching closely to see how we as the church
a winning communications strategy is knowing An all hands-on deck call should be made rise to this ministry moment. In the busyness of
who you need to reach, what their needs are, with clarity and advance notice. People need doing church now, we can’t lose sight of being
how you’re going to reach them effectively, to feel their personal lives are a consideration. the hands and the feet of Jesus in our families,
where the information is going to be published, This is a great time to demonstrate that we neighborhoods, workplace, congregation, and
and what interval is required to pull all that off! care for our people’s lives more than their the community in which we live. I witnessed
164 March 2020
Subscribe for Free...