COMPANY PROFILE
PRS’ JACK HIGGINBOTHAM AND THEIR NEW PARLOR GUITAR
by Bruce Adolph
I first met Jack Higginbotham at the Creation East Festival in the hill country of Pennsylvania over ten years ago. He was working long days in the exhibit tent area showing hundreds of youth band guitarists PRS’ SE guitar line. The whole SE line plays great, looks great and is very affordable. Also during those long( and sometimes humid days) Jack would be backstage meeting the musicians that would be appearing on stage there at the festival. He was building genuine relationships, seeing if PRS could help support their efforts.
Jack is a tall gregarious man with a broad smile. He is key part of the leadership there at PRS( Chief Operating Officer) and for me as a publisher, Jack has been a staunch ally of what we do.
When I heard PRS was adding a Parlor size acoustic guitar to their SE line I told myself it was a good time to connect with Jack!
[ WM ] Before the 1870’ s Parlor guitars were the largest guitar size out there as they were played in folks living rooms – thus the name‘ Parlor’.
But the last few years there seems to have been a shift away from the larger dreadnought body shapes back to smaller body size guitars. What do you attribute this shift to?
[ Jack Higginbotham ] First of all, I’ d say a resurgence of interest in roots music. The vibe that you get from a parlor is in keeping with a style of music that is pure and unadorned. I think these guitars lend themselves to a particular style of lyrics in a way, creating a perfect backdrop for the lyrical scene.
110 June 2020 Subscribe for Free...