Worship Musician June 2020 | Page 110

COMPANY PROFILE

PRS ’ JACK HIGGINBOTHAM AND THEIR NEW PARLOR GUITAR

by Bruce Adolph
I first met Jack Higginbotham at the Creation East Festival in the hill country of Pennsylvania over ten years ago . He was working long days in the exhibit tent area showing hundreds of youth band guitarists PRS ’ SE guitar line . The whole SE line plays great , looks great and is very affordable . Also during those long ( and sometimes humid days ) Jack would be backstage meeting the musicians that would be appearing on stage there at the festival . He was building genuine relationships , seeing if PRS could help support their efforts .
Jack is a tall gregarious man with a broad smile . He is key part of the leadership there at PRS ( Chief Operating Officer ) and for me as a publisher , Jack has been a staunch ally of what we do .
When I heard PRS was adding a Parlor size acoustic guitar to their SE line I told myself it was a good time to connect with Jack !
[ WM ] Before the 1870 ’ s Parlor guitars were the largest guitar size out there as they were played in folks living rooms – thus the name ‘ Parlor ’.
But the last few years there seems to have been a shift away from the larger dreadnought body shapes back to smaller body size guitars . What do you attribute this shift to ?
[ Jack Higginbotham ] First of all , I ’ d say a resurgence of interest in roots music . The vibe that you get from a parlor is in keeping with a style of music that is pure and unadorned . I think these guitars lend themselves to a particular style of lyrics in a way , creating a perfect backdrop for the lyrical scene .
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COMPANY PROFILE PRS’ JACK HIGGINBOTHAM AND THEIR NEW PARLOR GUITAR by Bruce Adolph I first met Jack Higginbotham at the Creation Jack is a tall gregarious man with a broad But the last few years there seems to have East Festival in the hill country of Pennsylvania smile. He is key part of the leadership there at been a shift away from the larger dreadnought over ten years ago. He was working long days PRS (Chief Operating Officer) and for me as a body shapes back to smaller body size guitars. in the exhibit tent area showing hundreds publisher, Jack has been a staunch ally of what What do you attribute this shift to? of youth band guitarists PRS’ SE guitar line. we do.   The whole SE line plays great, looks great [Jack Higginbotham] First of all, I’d say a and is very affordable. Also during those long When I heard PRS was adding a Parlor size resurgence of interest in roots music. The vibe (and sometimes humid days) Jack would be acoustic guitar to their SE line I told myself it that you get from a parlor is in keeping with backstage meeting the musicians that would was a good time to connect with Jack! a style of music that is pure and unadorned. be appearing on stage there at the festival. He I think these guitars lend themselves to a was building genuine relationships, seeing if [WM] Before the 1870’s Parlor guitars were the particular style of lyrics in a way, creating a PRS could help support their efforts. largest guitar size out there as they were played perfect backdrop for the lyrical scene.  in folks living rooms – thus the name ‘Parlor’.   110 June 2020 Subscribe for Free...