Worship Musician June 2020 | Page 110

COMPANY PROFILE

PRS ’ JACK HIGGINBOTHAM AND THEIR NEW PARLOR GUITAR

by Bruce Adolph
I first met Jack Higginbotham at the Creation East Festival in the hill country of Pennsylvania over ten years ago . He was working long days in the exhibit tent area showing hundreds of youth band guitarists PRS ’ SE guitar line . The whole SE line plays great , looks great and is very affordable . Also during those long ( and sometimes humid days ) Jack would be backstage meeting the musicians that would be appearing on stage there at the festival . He was building genuine relationships , seeing if PRS could help support their efforts .
Jack is a tall gregarious man with a broad smile . He is key part of the leadership there at PRS ( Chief Operating Officer ) and for me as a publisher , Jack has been a staunch ally of what we do .
When I heard PRS was adding a Parlor size acoustic guitar to their SE line I told myself it was a good time to connect with Jack !
[ WM ] Before the 1870 ’ s Parlor guitars were the largest guitar size out there as they were played in folks living rooms – thus the name ‘ Parlor ’.
But the last few years there seems to have been a shift away from the larger dreadnought body shapes back to smaller body size guitars . What do you attribute this shift to ?
[ Jack Higginbotham ] First of all , I ’ d say a resurgence of interest in roots music . The vibe that you get from a parlor is in keeping with a style of music that is pure and unadorned . I think these guitars lend themselves to a particular style of lyrics in a way , creating a perfect backdrop for the lyrical scene .
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