World Youth Day 2019 USA Leader Guides Stateside Leader Guide | Page 34

•
How will participants travel to your event? Event Publicity
Is there sufficient parking? Is it accessible While World Youth Day is well-known
by public transit? Can people walk there? among Catholic ministry leaders and some
active Catholics in the community, it may not
•
Are there enough bathrooms or other be for your target audience(s). The youth
facilities available on-site or nearby? Will and/or young adults you are trying to reach
you need to rent portable toilets? may not even know what this event is all
about. This means that a part of your
•
What audience(s) would find it hardest to marketing and publicity for the event needs to
get to that location? Keeping this mind, explain what WYD is, why it’s important in
how could you reach out to these people the life of the Church (and young people), and
and encourage their participation, despite highlight the aspects of the program
any obstacles that this location poses? (internationally or your own) that are the most
compelling to youth and young adults.
•
Is the facility handicap-accessible? How
PLANNING TIP
can young people with disabilities fully
Always remember that the most
effective marketing is personal
encounter and invitation. How
can you empower others to
personally invite young people to
the stateside WYD event?
engage in the stateside experience?
•
Does the facility have a worship space
capable of holding the target audience size
that you expect? Does the facility have
meeting, dining, gathering, or prayer areas
that work with your size and program?
•
You can also ask those in the local area who
have been to a stateside or an international
What resources does the facility have for
WYD event in the past to share their
liturgy, audio-visual options, meal
experiences as a way to inspire others to
preparation and storage, etc.?
•
participate in a local pilgrimage. You can also
If you plan to have a stateside gathering ask your bishop, pastor, or other key Catholic
that includes movement (e.g. pilgrimage leaders to promote the event in person or
walk, traveling, etc.), does the facility allow through digital promotions (e.g. have them
for this to happen? What extra steps will record a video and share that on social media,
be needed to accommodate movement? or write an article or blog that you can post).
33