EXPERT OPINION
consumers can easily change their
perception of brands. Because of
convenient shopping areas and
supermarkets, which differ in variety
and range, are becoming more
preferable.
• Brands will create their
strategies to be product
companies instead of service
ones. The aim of service companies
is to always create happy customers.
With good customer relation service
and good communication, companies
can create happy and satisfied
customers. However this will not be a
long-term relationship. They need to
create value for customers and must
have great service.
Ramstore is the first supermarket
chain in Kazakhstan and from the
beginning’ customer expectations’
has always been a priority in our
strategies. We care about our
customers' financial welfare and their
health. Almost half of our sales come
from Fresh Products and Bakery.
All manufacturers pass a rigorous
quality selection in accordance with
Kazakhstan requirements and the
standards of Ramstore. At the same
time, because of quality issues,
we don’t sell some products like
vegetables because of pesticide
contamination. It makes us lose
income. However, the most important
is our customers, and we care
about their health. In our plans for
Ramstore Kazakhstan, we invest in
supermarkets and real estate, as well
as continue to develop already the
existing assets: Ramstore, Ramstore
express, gourmet supermarket
Macrocenter, online store and card
loyalty systems Ramstore Club. Our
main goal is to provide the best
shopping for our customers, and
increase their loyalty to Ramstore
due to a high level service and a wide
range quality products.
supported by EUROBAK
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