EXPERT OPINION
attract passenger traffic, advertising
campaigns and improving the quality
of passenger service in Kazakhstan. In
response to the growing demand, we have
increased the frequency of flights, and
opened the eighth Kazakhstan destination
– a the city of Kostanay. During this
time, our passengers appreciated wide
opportunities provided by the airline's
route network, in conjunction with
attractive price policy in the market. We
will certainly continue to make further
efforts to improve the quality of service
for our passengers, and we are optimistic
about further development in Kazakhstan.
Thanks to the contract with the
Manchester United football club,
Aeroflot has a good image in
the UK. Do you plan any similar
positioning projects in Kazakhstan?
Aeroflot plays an active role in the
life of society, provides constant
support to charitable organizations and
promotes socially significant projects.
We cooperate with medical institutions
in the transportation of sick children to
foreign clinics.
The ' Mercy Miles' campaign is initiated
as one of the forms of assistance
provided for seriously ill children.
Participants of the Aeroflot Bonus
program have an opportunity to donate
a part of accumulated miles to the
charity fund 'Gift of Life'. These miles
are tra