World Exhibition Stand Awards The Winners Supplement | Page 7

Best Storytelling
DIAMOND
2LK Design
Agency: 2LK Design
Client: Canon
Exhibition: Photokina 2018
Taking place at Koelnmesse
International Trade Fair and Exhibition
Centre in Cologne, Germany,
Photokina is the world’s leading
consumer event for the photographic,
imaging and video industries. It
attracts over 150,000 attendees from
134 countries.
The EOS R System was Canon’s most
important product announcement in
30 years.
Photokina 2018 would be the first
World Exhibition Stand Awards
public showcase of that technology.
Above all, the goal of Canon’s
2,600sqm Photokina experience was
to drive audience engagement with
Canon’s ‘Live for the Story’ positioning
and its latest products.
The experience was designed to
celebrate storytelling through
the entirety of a photographer’s
journey and was split into three key
experiential themes: Exploration,
Inspiration and Education.
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