World Exhibition Stand Awards The Winners Supplement | Page 26

Best Stand 201-500sqm
PLATINUM
Action
Impact
Agency: Action Impact
Client: ALDAR Properties PJSC
Exhibition: Cityscape Abu
Dhabi 2018
26
Action Impact created an environment
that was so clean and elegant that it
was impossible not to notice when set
against the cacophony of everything
else at Cityscape.
From the top of the stand the agency
installed 460 individual hanging white
droplets: each one rigged to their
own winch to allow Action Impact
to individually control the height
and movement of every droplet. In
addition, Action Impact created the
facility to house any development
model Aldar decided to exhibit on a
series of pistons. It allowed the agency
to control, with precision, the height
and movement of a sectioned model
and resulted in a dancing model with
dancing droplets.
World Exhibition Stand Awards